Created 4 years ago as a start up, our proprietary laboratory and creative studio is located in the South Bronx.

We explore the power of Scent in diverse artistic and creative fields, and are dedicated to using amazing ingredients, engage in transparent and inclusive conversations about future lifestyles, and deliver innovative products with benefits as well as new wellness rituals .

We let go of the traditional code of perfumery (marketing driven, business opacity, plagiarism ) and instead explore the full potential of custom scent creation. We are able to provide purposeful, engaged and creative collaborations right from our own proprietary lab and creative studio where we control product ideation.

Our scents and designs are created “from scratch” in our laboratory by the team:

Creative Director + Cultural Strategist
Béatrice Dupire

Olfactive expert
Frederic Jacques

Hospitality

ANDAZ / Hyatt Group.
Wellness

Creation of 21 scents for 21 boutique hotels located worldwide, local and cultural exploration, and scent implementation (products innovation) and creative installations

https://www.vogue.com/article/the-power-of-scent-5-new-fragrances-to-help-those-vacation-memories-linger-long-after-the-trip-ends

Public Hotel New York.
Scent creation + Candles production

Faena Hotel Miami .
Scent creation (in development) + products development (candle , incense)

Beauty/ Wellness

Norma Kamali.
Scent for Skin Care collection

WW.
Scent with benefits. Scent talisman.

Home

Tod Nickey, NickeyKehoe,
Concept and Development Brand “Bernard”. 4 candles.